When you search for “marketing API” online, the results can be overwhelming. There are 944 different APIs for marketing listed in one directory! Choosing the correct application programming interface (API) for your marketing plan might be difficult with so many options. This article will assist you in making the most of this technology in the year 2022. Not only you will get a clear picture of the best APIs to use for marketing but also a panoramic view of the usefulness of the APIs in marketing.
What is an Application Programming Interface (API)?
Application programming interface (API) is a term that refers to a set of tools that Great. But what is an API, exactly? An API, according to Webopedia, is “a set of routines, protocols, and tools for developing software applications.” Isn’t it much better now?
Let’s talk about metaphors now. A plug, a door or a window, or a messenger are all terms used to define an API. In a nutshell, it’s a tool that allows you to communicate with each other. Without the API at the point of access between, say, the Internet and your smartphone, that gadget would be less intelligent. It would be unable to access the data you required and return it to you as the information you sought. Still, perplexed? Continue reading.
So, how do APIs function and how are APIs used in marketing?
APIs are used every day, whether you realise it or not. At this point, we all do. Let’s say you’re reading an article online and want to share it with your friends on Facebook or Twitter; when you click the share button, a window shows up allowing you to log into your account, complete with a link that’s ready to share. The API is in charge of saving data. The API does the heavy lifting so you don’t have to use many programmes to do the same operation.
APIs are used to communicate between apps and can be programmed to do a variety of activities. Each API will have a pre-defined set of tasks that it can perform. So, while one API won’t be able to handle everything you want in one spot, APIs can aid in the automation of many areas of a digital marketer’s job.
Best APIs to Use for Marketing
Here’s a list of the twelve best APIs to use for marketing to consider:
These APIs can help you fulfil your goals whether you’re wanting to advertise a product, communicate with customers, analyse data, enable online payment, expand reach, or make a more memorable impression with amazing visuals.
Stripe allows you to accept payments online. This API allows you to process payments, send invoices, manage subscription billing, and manage account information. E-commerce sites, subscription businesses, and on-demand markets can all benefit from Stripe’s services.
2. LinkedIn Marketing.
LinkedIn is a great way to network with “active, important professionals.” However, engaging with people one by one would be exhausting. Using targeted Sponsored Content, Sponsored InMail, and Text Ads, the Marketing Developer API allows you to generate leads, improve brand recognition, and establish connections.
Google Adwords is a service provided by Google. With Google Ads controlling 92.95 per cent of the search market as of November 2019, this API can help you handle large-scale sponsored search and display ad campaigns more efficiently. Custom reporting, inventory-based ad management, data-driven bid management, and automated account administration are also available. This is one of the most useful APIs for data-driven marketers.
4. Product advertising on Amazon.
The Product Advertising API allows e-commerce businesses to create a web store to sell their own products or Amazon items. Amazon data, including sales, customer reviews, and seller reviews, as well as functionality like searching items, showing user reviews, and product promotions, is also available to developers.
With FullContact’s audience analytics, you can improve the customer experience. Marketers can use this cloud-based contact management application to “enhance the resolved profiles” in order to “better understand and engage” the “ideal customer.” The proprietary identity graphs developed by FullContact enable marketers to identify insights, segment audiences, generate richer customer profiles, and power superior experiences.
6. GIPHY API
With just a few lines of code, you can connect the world’s largest GIF collection, create a suite of powerful features, and increase interaction. They can be modified, adjusted, customised and tailor-made, to suit the types of marketing APIs for your needs.
7. Application Programming Interface (API) for BitLy
Bitly is the world’s most extensively used link management platform. You can fully utilise the power of your links by using the Bitly API to automate link customisation, mobile deep linking, and click statistics.
Clearbit is another alternative for improving customer knowledge. It also helps you identify prospects and customise marketing and sales interactions. Data enrichment, contact finding, contact prospecting, and other technologies are all part of their API stack.
Sendgrid helps keep emails out of the spam bin because your marketing content only works if it’s seen. Their APIs help companies enhance email deliverability by giving them access to data on “bounces, spam reports, unsubscribes, and more.”
10. API for Google Fonts.
The Developer API allows you access to all of Google Fonts’ families’ metadata. Apps can use to search Google Fonts for available font families. The REST API returns data in JSON format, which includes each family’s styles and scripts (referred to as subsets in Google Fonts). The list of families can be sorted alphabetically, by date added, by a number of styles, by trend, or by popularity using the API. This is also an important API and is considered one of the most useful APIs for data-driven marketers.
The Image API from Shotzr is the only public API that allows you to integrate over 72 million royalty-free stock pictures, on-demand photography, and single client material from your organisation or brand. With this data-driven picture API, you can add stunning imagery to every marketing occasion. Shotzr is excellent for websites, apps, email campaigns, ad campaigns, and more since connecting with customers is becoming increasingly visual.
12. APIs for Messenger
Last but not least, if you want to speak with your consumers without having to launch an application every time, you’ll need a Messenger API. Fortunately, practically every major messaging platform now has an API. Consider incorporating Facebook Messenger, Twitter, or Slack APIs.
Digital marketers have reached a stalemate. If they use the internet in any capacity to market a business (which is nearly everyone at this point), they are competing with virtually every website on the planet.
The correct APIs can allow digital marketers to focus on more value-added tasks. Workflow can be reduced by using APIs to facilitate communication between marketing products. You can devote your efforts to creating fresh content, getting to know your customers better, and developing a winning plan. The above mentioned are a few of the types of marketing APIs for your needs.
The good news is that you can create your own marketing tools while working with APIs. If you know how to code, you could build your own marketing stack that handles everything from automation to analytics and everything in between. Even better, you can do it without having to spend hundreds, if not thousands, of dollars on proprietary software every month!