9 Best alternatives to HubSpot CRM


As it stands, HubSpot has over 128,000 customers in more than 120 countries. Almost everyone who has ever looked for a reliable CRM, support software, and automation platform must have come across HubSpot. You can look at it as a pioneer in inbound marketing with loads of great features that are easy to use, and with the number of customers that it has, it’s easy to see why it is a dominant force in the marketing industry.

While we all agree that HubSpot is a force to reckon with, we cannot always rely on it as our only option. When social media giants such as Facebook, WhatsApp, and Instagram went down for a day late last year, many businesses were grounded.

From similar situations, we learn not to over-rely on any one service. If you are looking for alternatives for your CRM, we’ll provide you with a detailed review of the 9 best alternatives to HubSpot that are worth considering.

1. Zoho CRM

Most users consider Zoho CRM a viable alternative to HubSpot CRM because of its general-purpose and vertical solutions. It is also affordable, making it ideal for small and mid-size businesses. Thanks to its contact management feature, marketers love this platform because it allows them to store up to 100,000 contact records. This option is available to every user, regardless of the pricing plan.

Even though Zoho CRM slightly varies from HubSpot, it might be more efficient in some of its services, depending on what you want to achieve. For instance, Zoho CRM is famous for its website creation and email hosting features. It also has free plans, which HubSpot does not.

Because Zoho CRM has a filtering feature, marketers do not have to waste time searching for contacts or access to opening tasks. This CRM also has three overall views: Kanban, canvas, and tubular views. These views are readily available for your deals, accounts, and contacts. On the other hand, HubSpot only offers two views available separately.

Generally, Zoho CRM is perfect for small and mid-sized businesses. Get started with its free plans as you slowly develop your business to how you want it to operate. Its cheapest plan starts from $20/user per month.

2. GetResponse

GetResponse is a powerful yet simplified tool that allows users to send emails, create pages, and automate their marketing strategies and campaigns. It focuses on helping you get your business online using special tools designed to pump your business’s website with new leads. Apart from helping you grow your audience, the platform allows you to effectively engage with your customers, with about 8 million emails delivered weekly.

Boosting your online sales is also possible with GetResponse. You can market your e-commerce business and deliver experiences that will satisfy your customers and convert one-time customers into returning ones — it allows you to process thousands of transactions daily. Setting up email automation workflows based on preset triggers and segmentation is also easy. Its easy-to-use lead scoring feature can help you track event automation such as message open, newsletter subscription, and cart abandonment.

Even though GetRespose’s main offering is email marketing, you can also benefit from its CRM, lead capture, and marketing automation features. The main difference between GetResponse and HubSpot lies in the former’s autofunnels and webinar software features. You can generate more leads, interact with your customers, and promote your services or products through these.

Again, the GetResponse CRM is perfect for startups and mid-size businesses that are looking for HubSpot CRM alternatives and want to build out their marketing strategies through email or marketing automation

3. Insightly

Insightly CRM allows businesses to build lasting customer relationships through aligning teams, delivering world-class experiences, and driving growth. Whether you are looking to improve your marketing strategies, increase sales, provide services that can satisfy your customers, build projects, or stay connected, Insightly might be what you are looking for.

This CRM believes that customers would love to start by building relationships and not just to make transactions. Treating the clients poorly automatically translates to them leaving searching for better options. With it, you can align your teams around a single source of customer information, rapidly create personalized marketing campaigns for more sales, sell more by modeling and automating your CRM process, and build trust by delivering client-satisfying services.

You can start by trying Insightly CRM free then choose the pricing depending on whether you want to market your products, AppConnect, or service pricing.

4. ZenDesk CRM

Marketers consider ZenDesk CRM a champion of customer services, social messaging, and no-hassle returns. The software is designed to meet every customers’ needs and generally keep your business in sync — it is a perfect alternative to HubSpot CRM.

ZenDesk focuses on improving your business’s bottom line through in-depth research, the right strategies, and actionable insights to unlock growth with customer service. With up-to-date sales trends reports and feature updates, you have everything you need to start good conversations and translate them into great experiences. Customers want to connect with your support team anytime and anywhere in the current fast-paced economic world. The ZenDesk Suite provides sophisticated, seamless support that cuts across all channels to facilitate this.

For ZenDesk’s ZenDesk for a service plan that offers foundational support only, you will have to pay $19 per month. You will also have to pay $49 per month to enjoy the ZenDesk Suite plan that offers premium services. This CRM is suitable for support teams at enterprise companies.

5. Omnisend

Omnisend is another awesome alternative to HubSpot CRM that focuses on increasing your sales rather than workload. It is an easy-to-use platform, and many consider it a shortcut to revenue growth. Understandably, you do not have a lot of time to focus on your CRM; you have other things to keep an eye on. Omnisend understands this, offering you an option to drive sales on autopilot, winning back more sales with pre-built automation for cart abandonment, transactional emails, and welcome series.

This CRM also improves your targeting by segmenting your customers based on their shopping behavior and other relevant features. Research conducted by Omnisend shows that businesses have about a 60% higher order rate with segmented campaigns. By adding SMS and other communication channels alongside your emails, you remain consistent and relevant to your target audience. The same research shows about 48% of businesses have a higher conversation rate when they combine email with SMS.

6. Keap

If you are looking for CRM, SMS, landing pages, payments, email, and more, Keap is your go-to option aside from HubSpot. Keap focuses on automating most of your activities, leaving you with only the work that deserves your attention.

With a 14-day free trial period and no credit card required, improve how you conduct your sales and marketing campaigns with this CRM. It lets you capture and convert more efficiently, follow-up for faster payments, and consolidate your tools in an all-in-one platform.

7. Netcore Cloud

Netcore Cloud allows you to create personalized experiences, meaningful communications, and engagements that win customers for life. The platform focuses on using the latest intelligent tools to keep up with the market trends and ensure that you always meet your customers’ needs.

Most users who have used Netcore cloud’s email marketing automation can attest that it is equally as good as HubSpot’s. It embraces the latest technology such as machine learning and artificial intelligence, allowing it to create a suitable platform for customer experience and engagement.

Its main features include A/B testing, content personalization, push notification, product recommendation system, and user journey optimization. You can get a quote based on your company’s needs — you only pay for what you need.

8. Freshworks

Many comparisons between HubSpot and Freshworks CRMs have been drawn, and understandably so. With over 50,000 clients depending on this software, it exceeds customer and employee expectations through its customer service, IT service management, HR management, sales automation, and marketing automation services.

Freshworks aims to provide a frictionless, simple, and easy that businesses can rely on for their daily functions. Users can get started with its free trial plan before choosing a pricing plan that suits them. It is suitable for any company that prioritizes extending and provident tailor-made experiences that meet their consumers’ needs.

9. Aritic

Grow full-stack automation with Aritic CRM, another suitable alternative to HubSpot. This software provides businesses with the integrated automation ecosystem required to meet their goals by collaborating and coordinating with relevant teams. Through the Aritic PinPoint feature, users can launch a marketing automation platform containing segments, forms, landing pages, lead nurturing, workflow automation, email campaigns, and contacts.

Businesses can also utilize the Aritic Desk management platform to monitor real-time chats, time accounting, portal translations, and service-level engagements. It is suitable for small and mid-size businesses.

The Key Takeaway

There is no doubt that HubSpot CRM is among the best, if not the best, management software in the market. However, we all need alternative options; here, we have highlighted the best 9 alternatives to HubSpot CRM that you can choose from depending on what works for you.


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